Marketing & Communications Assistant Manager

Location: Indonesia

Functional area: Business Operations

Employment type: Full-time

Job Type: Contract

Purpose :
Assisting in performing strategic marketing plans and execution of branding, marketing, communications, stakeholder management, public relations, and market research.  Also, assist to gather market insights to inform the strategic direction of the School and to enhance the School 's brand on a national and international scale.
Area of Responsibilities:
Brand Development
  • To help create analysis of our brand: strategy vs perception including analysis of competitor's branding perception (e.g. through market research, survey etc).
  • To help manage and organise agreed brand strategy and further develop the brand across key stakeholders    
  • To help capitalise the brand into the organisation ’s strength and  financial prudence    
Stakeholder Management 
  • Provide assistance in the execution in managing, monitoring and improving stakeholder relationships internally and externally     
  • Provide assistance in the execution in ensuring a high level ofengagement amongst stakeholder groups    
  • Influencing stakeholders to support BSJ aims, including fundraising 
  • To contribute proactively in planning the marketing strategy and tactical plans    
  • To help move forward successfully the agreed marketing strategy and tactical agenda within the timeline and budget   
  • To help create marketing campaign analysis in order to ensure the effectiveness of the campaign    
  • Provide assistance in media buying/advertising purchasing   
  • Targeting stakeholder groups through the appropriate channelsincluding website and social media    
  • Data analysis and data mining to support marketing strategy 
  • Inform and engage the BSJ community in developments at the School    
  • Implementing and evaluating the School 's communications policies and procedures    
  • Provide assistance in planning, producing and editing content for community communications, such as Firefly (intranet) messages from leadership, publications and event presentations   
  • Analysing and executing the queries and conflict wherecommunication breakdown is a caused in order to help resolve that problem    
  • Managing crisis communications 
Public Relations (PR)
  • Influencing perception of targeted stakeholder groups through use of PR    
  • Sourcing and identifying suitable content for PR    
  •  Analysing the PR campaign results through any measurement methods in order to get the valid data of public perception and help managing the campaign    
Content Creation
  • Sourcing content and overseeing the development of written copy   
  • Line managing account handler and designers    
  • Provide assistance in managing outsourced talent - writers and designers    
  • Provide assistance in liaising with distributors and tracking reach  
  • Ensuring all video, photography and copy is fit for purpose 
Child Protection
  • To actively promote the well-being of all students and be familiarwith, and uphold all, Safeguarding policies and Child Protection procedures within the school. 
  • Five years of experience in strategic and tactical marketing that encompasses a minimum 2 of the following areas:  branding, communications, stakeholder management. public relations.  Knowledge about international education is preferred. 
  • Exposure in stakeholder management and in overcoming the typical obstacles especially in the context of international education.
  • Excellent English writing skill, dealing with external vendors such as for advertisement placement and other event-based marketing and communication initiatives and activities.
  • Managing writers and media designers
  • High level of English language - reading, writing, listening and speaking
  • Ability to think tactfully, creatively and innovatively within the context of international education
  • Having an excellent interpersonal and communication skills
  • Stakeholder management
  • Media buying/advertising purchasing 
  • Campaign management & analysis including budget management
  • Brand development and positioning
  • Competitor analysis
  • Market research analysis
  • Placing and monitoring content 
  • Website & social media management
  • Good taste, a sense of elegance and ethical
  • General understanding of the international education's administrative system, policies and procedures

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